Garden Cinemas partners with app for movies in Spanish

Isaac Mass of Greenfield’s Garden Cinemas displays the TheaterEars app on his phone that allows viewers to hear movies in Spanish.

Isaac Mass of Greenfield’s Garden Cinemas displays the TheaterEars app on his phone that allows viewers to hear movies in Spanish. STAFF PHOTO/PAUL FRANZ

Isaac Mass of Greenfield’s Garden Cinemas displays the TheaterEars app on his phone that allows viewers to hear movies in Spanish.

Isaac Mass of Greenfield’s Garden Cinemas displays the TheaterEars app on his phone that allows viewers to hear movies in Spanish. STAFF PHOTO/PAUL FRANZ

Isaac Mass of Greenfield’s Garden Cinemas displays the TheaterEars app on his phone that allows viewers to hear movies in Spanish.

Isaac Mass of Greenfield’s Garden Cinemas displays the TheaterEars app on his phone that allows viewers to hear movies in Spanish. STAFF PHOTO/PAUL FRANZ

By DOMENIC POLI

Staff Writer

Published: 06-06-2024 10:21 AM

GREENFIELD — Were you looking forward to watching “Furiosa: A Mad Max Saga” but wish you could see it in another language? If so, you’re in luck.

The Garden Cinemas has partnered with TheaterEars, a smartphone app, to make some films available in Spanish for the first time in this county.

“Almost every first-run show has the ability to have Spanish simulcast language in the studio track,” owner Isaac Mass explained.

Anyone who buys a ticket to a movie produced by a major studio can now select the movie on their phone and the device’s microphone will translate dialogue into Spanish in real time through the patrons’ own headphones. This service does not apply to trailers and advertisements.

Mass said he has received overwhelmingly positive feedback from customers since the service was first introduced about a month ago.

“This will be really good for the whole family to enjoy the experience,” he said.

Mass said the plan is for the service to eventually be expanded to other languages. This service can be an important learning tool for students trying to learn a new language.

“It’s a little more interesting, I think, than doing Duolingo,” he said.

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Reach Domenic Poli at dpoli@recorder.com.