BERNARDSTON — As the company seeks to optimize its operations and move production back to its flagship store, Kringle Candle listed its factory building for sale Friday.

The company listed the factory, located at 31 Kringle Drive, for sale and is consolidating its operations to the flagship store at 220 South St., with plans to reduce long-term overhead and invest those savings into its products, as well as its in-person and online retail operations.

Kringle Candle CEO Michael J. Kittredge III said in a statement that the move is an opportunity to free up resources to expand the company’s e-commerce, retail and seasonal offerings, while still offering the company’s signature collections.

“This is about refining how we operate, not scaling back who we are,” Kittredge said. “By consolidating into a more agile model, we’re freeing up resources to focus on what we do best — delivering exceptional fragrance experiences to our customers both in-store and online.”

Kittredge Industries LLC purchased the 4.84-acre parcel at 31 Kringle Drive in 2011 for roughly $2.24 million, according to property records. The land and buildings are now assessed at $3.746 million.

Kringle Candle Vice President Meseydi Machado added in a phone interview that the move will prove beneficial to both the company and consumers, as “consolidating everything under one roof is going to give us a lot of efficiencies.” She said it’s a return to the company’s roots, as when Kringle Candle first opened in 2010, the company produced its candles at the flagship store.

“It’s really a way for us to go back to basics, really focus on our product and our brand, and we have the space and the capacity to do that under one building,” Machado said. “We certainly are looking to innovate and freeing up some capital to invest in innovation, invest in our team and invest in our brand — that’s really what we want to do. That’s really the catalyst.”

Employees at the factory will retain their jobs and will be transferred to the production facility at the store, according to Machado. The moving timeline, she added, depends on how the sale process plays out.

“We have a pretty small and mighty team, so our intention is for our team to be together over in the store,” Machado said. “It’s not a move that’s going to happen overnight. We’re going to continue to operate out of our facility until the time comes when we’ve sold the property or leased out the property.”

Machado said Kringle Candle has considered the sale for a long time and the company believes the operational shift will be effective for future business growth.

“It’s a big decision for us, and obviously a decision not made lightly. We’ve been thinking about this for some time and strategizing for some time,” she said. “We’re incredibly optimistic about what the future holds and what this move is going to allow us to do going forward.”

For more information about Kringle Candle, visit its website at kringlecandle.com.

Chris Larabee can be reached at clarabee@recorder.com.