GREENFIELD — A weekend full of activities celebrating Greenfield’s vintage history and feel is set to take place for its third year.

Greenfield Business Association Director Hannah Rechtschaffen has managed Vintage Days and is continuing to grow the number of participating businesses and fun events, with the goal being simply to celebrate what Greenfield has to offer for residents and tourists alike.

“I really just want people to know that it’s a great excuse to come out and walk around,” Rechtschaffen said of Vintage Days. “Especially on Saturday, you can spend the whole day there. You can first go to the farmers market, then see an 11 a.m. movie of Greenfield in 1924. You can get lunch, go to the car show, go to dinner — it’s a really nice day to be out in Greenfield.”

The list of things to do during Vintage Days, planned from Friday through Sunday, is even more expansive. The Garden Cinemas, which happens to be on the National Register of Historic Places, will be showing films based in New England, including some focused on Greenfield, throughout the weekend.

Carol Aleman and Chris Clawson of the Historical Society of Greenfield invite moviegoers on Saturday at 11 a.m. to see the rediscovered and restored versions of two silent films, which were made in Greenfield. The first is a news reel of Greenfield’s first Winter Carnival in 1923. The second film is a one-act comedy-drama, “Love’s Young Dream,” which was produced at the old Victoria (later Showplace) Theater on Chapman Street in June 1924, and stars local Greenfield neighbors.

According to Clawson, a short documentary will be shown between the films that will detail the Historical Society’s discovery, what he and Aleman learned about the films’ creation, and how they produced a modern presentation for the Garden Cinemas. Each film will include a virtual orchestra accompaniment of silent screen music produced specifically for Vintage Days.

Clawson said he wants to make it known how important history truly is for the community through these screenings.

“I’d like to be able to take the wonderful history of the valley and make it personable,” he said.

Garden Cinemas co-owner Isaac Mass said he is proud to host the free film screening.

“The amazing thing for me, obviously, is seeing the buildings. Energy Park is modeled on the train station that was torn down, and so you can see the original train station and what it looked like running through town,” Mass said regarding the films.

Also in the theme of local history, on Sunday at 6:30 p.m., the Garden Cinemas will show “Far Out: Life On & After the Commune,” an 85-minute documentary about life on communes in Montague and Guilford, Vermont. The event will include a discussion with filmmaker Charles Light; Verandah Porche, a member of the Packer Corners farm; and Patty Carpenter, who, along with Porche, composed most of the original music. Tickets are $10.50 for adults and $8.50 for senior citizens, students and veterans.

For those who prefer to read over watch, Roundabout Books on Pierce Street plans to highlight its broad collection of vintage books.

“The building itself is worth seeing. We try really hard to get the best books, and we serve tea,” bookstore employee Chris Herndon said.

Roundabout Books owner Raymond Neal said nearly 1,000 vintage books will be put out in time for the festival. Additionally, there will be a 20% off sale on any book that is more than 50 years old.

“We focused on general used books first. Since we moved here, one of the few things we haven’t put out as much has been anything vintage,” Neal added, referencing the bookstore’s move from Kenwood Street. “Vintage books and vintage art — we’re still expanding.”

Meanwhile, the Museum of Our Industrial Heritage on Mead Street will offer a deeper look into how Greenfield came to be. An antique vehicle show will also be held at Mohawk Mall on Saturday from 1:30 to 4:30 p.m., with opportunities for attendees to vote and take photos. Downtown businesses will be extending their hours and having special sales to showcase their storefronts alongside the traditional Greenfield Farmers’ Market.

One of those businesses, Hens & Chicks Consignment Store, will be celebrating its new location at 308 Main St. Co-owner Mindy Vincent expressed her excitement over the festival.

“We’ve participated in Vintage Days before and it has been a tremendous success,” Vincent said. “I am particularly excited for this year, because with Hannah’s direction and hard work at the Greenfield Business Association, I think we’ll have a great crowd this weekend.

“What has us excited this year is the addition of sidewalk sales,” Vincent continued. “The city was nice enough to waive the normal permit process for outdoor activity during Vintage Days, so we can’t wait to see what all of our neighboring businesses do.”

Hens & Chicks is holding sidewalk sales throughout the weekend with $5 items, designer item raffles and goodie bags for children. Sidewalk sales as part of Vintage Days are planned from 10 a.m. to 7 p.m., Friday through Sunday.

Finally, a new addition to Vintage Days includes a dancing class at Franklin County’s YMCA called “Dance Through the Decades” on Saturday from 6 to 10 p.m.

“We’re going to have dance teachers from all around the western Massachusetts area teaching dances from the 1950s to modern TikTok dances,” Rechtschaffen said. “The coolest thing about it is the YMCA has photos of a dance that was held in the gym from the 1950s.”

For a schedule of Vintage Days offerings, visit visitgreenfieldma.com/event/greenfield-vintage-days-2024.