Innovintage Place moves from Greenfield to Amherst

Skye Wellington at her vintage and artisan collective Innovintage Place at 314 College St. in Amherst.

Skye Wellington at her vintage and artisan collective Innovintage Place at 314 College St. in Amherst. STAFF PHOTO/DANIEL JACOBI II

Skye Wellington at her vintage and artisan collective Innovintage Place at 314 College St. in Amherst.

Skye Wellington at her vintage and artisan collective Innovintage Place at 314 College St. in Amherst. STAFF PHOTO/DANIEL JACOBI II

By DOMENIC POLI

Staff Writer

Published: 02-06-2025 10:22 AM

Modified: 02-06-2025 6:10 PM


AMHERST — The vintage and artisan collective that Skye Wellington opened on Black Friday six years ago has reopened in Hampshire County.

Innovintage Place had operated at 76 Hope St. in Greenfield since 2018 until a disagreement with the landlord prompted the move to Amherst. Wellington closed for the holidays and held a grand opening two weeks ago.

“It’s so exciting. I’m hopeful that it will be good for us. Right now it’s still [too] early to tell,” she said, “especially since it took me six years to develop the business ... and the customer base in Greenfield.”

Wellington said she went from 4,000 square feet to 1,200 at 314 College St., but she is trying to make it work. She mentioned she was able to retain only two of her vendors. She moved into the space formerly occupied by Kelly’s Restaurant, in a business plaza.

“There’s a wonderful business community, especially in that plaza,” she said. “And Amherst is really excited to have us, too.”

Wellington held a soft opening for Innovintage Place at the end of December, with a visit from multidisciplinary artist Genevieve Gaignard.

The Greenfield native had a brush with national television in 2023 when she appeared on an episode of the reality TV show “Pawn Stars Do America.” Wellington traveled to The Endicott Estate in Dedham and appeared for a minute and a half on the episode “Beantown Bargains,” declining pawnbroker Corey Harrison’s $100 offer for a copper boiling pot she said is from the Victorian era. She had better luck when Ed Bourbeau — who maintained a booth at 76 Hope St. and followed Innovintage Place to Amherst — sold a set of bagpipes to pawnbroker Austin “Chumlee” Russell for $800.

Despite the bumpy road, Wellington said she adores being a small business owner.

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“I love it so much because it gives me the opportunity to travel and meet a lot of people, and I also have a knack [for] bringing home decor and vintage into people’s lives,” Wellington said.

One of her biggest clients is Yankee Candle, which she said buys vignettes to use as backdrops in photo shoots.

For more information about Innovintage Place, visit facebook.com/innovintage or innovintageplace.com.

Reach Domenic Poli at: dpoli@recorder.com or 413-930-4120.